Supply chain efficiency of red chili based on the performance measurement system in Yogyakarta, Indonesia

Abstract This study aimed to describe the relationship structure of red chili supply chain based on actors and their activities measure efficiency using Performance Measuring System (PMS) framework. The distribution in this began with farmers Kulon Progo, Yogyakarta, extended consumers Jakarta, Indonesia. sampling technique was carried out several stages for 132 respondents consisting consumers. analyzed descriptively, while examined PMS framework, including indicators production costs, transaction profits, return investment. results revealed that formed by three chains eight actors: farmers, middlemen, wholesalers at regency level, auction markets, Kramat Jati Central Market or Pasar Induk (PIKJ) dealers, PIKJ centeng , retailers, According rate investment, most efficient comprising – markets level dealers retailers